{
  "checkoutLive": false,
  "interestOpen": true,
  "lastReviewed": "2026-10-13",
  "positioning": {
    "madeForAll": true,
    "globalAudience": true,
    "ageInclusive": "Any age with a business, idea, or interest in Lab work — we do not restrict free plans or shop interest by age band.",
    "hq": "Puerto Rico, US — building toward a durable global company without fake scale claims."
  },
  "snowball": [
    "Digital products first (no inventory, no finished game required)",
    "Print-on-demand merch second (design interest → produce on order)",
    "AFTERLIGHT / larger SKUs only when delivery is real"
  ],
  "products": [
    {
      "id": "lab-worksheet",
      "name": "Lab worksheet pack",
      "kind": "digital",
      "status": "free_now",
      "priceNote": "Free download today",
      "description": "Blank worksheet for clarifying a project. Available now — no checkout.",
      "href": "/watch/workshop-template.txt"
    },
    {
      "id": "workshop-guide",
      "name": "Workshop guide",
      "kind": "digital",
      "status": "free_now",
      "priceNote": "Free to read",
      "description": "Practical steps for making and sharing a project.",
      "href": "/watch/workshop-guide.html"
    },
    {
      "id": "digital-mark-pack",
      "name": "DTRT mark & wallpaper pack",
      "kind": "digital",
      "status": "interest",
      "priceNote": "Interest open · checkout not live",
      "description": "Approved marks and wallpapers for fans and partners. Sold only after payment + license text are live."
    },
    {
      "id": "lab-files-bundle",
      "name": "Lab Files digital bundle",
      "kind": "digital",
      "status": "interest",
      "priceNote": "Interest open · checkout not live",
      "description": "Curated Lab Files + companion notes as a paid download when packaging is ready."
    },
    {
      "id": "merch-tee",
      "name": "DTRT Lab tee (print-on-demand)",
      "kind": "merch",
      "status": "interest",
      "priceNote": "Interest open · no inventory held",
      "description": "POD apparel — made to order when a printer + checkout are connected. No fake ‘in stock’ claim."
    },
    {
      "id": "merch-cap",
      "name": "DTRT cap / mark gear",
      "kind": "merch",
      "status": "interest",
      "priceNote": "Interest open · no inventory held",
      "description": "Small gear drops via print-on-demand after demand is clear."
    },
    {
      "id": "afterlight-support",
      "name": "AFTERLIGHT early digital support",
      "kind": "digital",
      "status": "interest",
      "priceNote": "Interest open · not a game preorder",
      "description": "Optional early support for the story world. Not a Steam key or download until a page explicitly says so."
    }
  ]
}